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Università degli Studi di Parma, il mondo che ti aspetta

PELLEGRINI Prof. Davide

Mail di Ateneo: 
davide.pellegrini@unipr.it
Telefono: 
+39 0521 032011

Afferenza organizzativa

Dipartimento di Economia
Via J. Kennedy, 6

Altre informazioni

settore scientifico disciplinare

SECS-P/08

Curriculum Vitae

Professor of Marketing in the Faculty of Economics at the University of Parma.

Phd in economics and businnes management at Bocconi University.

Visiting professor at the University of Nancy ( France) and University of Kobe ( Japan).

Research interests:Vertical relationships, pricing and communication policies and their impact on the effectiveness of competition and value distribution.

Teaching topics: Marketing Metrics, Advertising and Pricing Policies

His works have been presented at international conferences including those held by Journal of the Academy of Marketing Science and the ESCP/EAP Marketing Trends Congress.

He is Scientific Director of three post graduate Courses:

Master ADM in Retail Management
Master Horeca Distech in Beverage Distribution Management
Master Confimprese in Ouf of home Chain Management

Temi di ricerca

Research interests:Vertical relationships, pricing and communication policies and their impact on the effectiveness of competition and value distribution.

Teaching topics: Marketing Metrics, Advertising and Pricing Policies

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