PELLEGRINI Prof. Davide
Mail di Ateneo:
davide.pellegrini@unipr.it
Telefono:
+39 0521 032011 Afferenza organizzativa
Altre informazioni
settore scientifico disciplinare
SECS-P/08
Curriculum Vitae
Professor of Marketing in the Faculty of Economics at the University of Parma.
Phd in economics and businnes management at Bocconi University.
Visiting professor at the University of Nancy ( France) and University of Kobe ( Japan).
Research interests:Vertical relationships, pricing and communication policies and their impact on the effectiveness of competition and value distribution.
Teaching topics: Marketing Metrics, Advertising and Pricing Policies
His works have been presented at international conferences including those held by Journal of the Academy of Marketing Science and the ESCP/EAP Marketing Trends Congress.
He is Scientific Director of three post graduate Courses:
Master ADM in Retail Management
Master Horeca Distech in Beverage Distribution Management
Master Confimprese in Ouf of home Chain Management
Phd in economics and businnes management at Bocconi University.
Visiting professor at the University of Nancy ( France) and University of Kobe ( Japan).
Research interests:Vertical relationships, pricing and communication policies and their impact on the effectiveness of competition and value distribution.
Teaching topics: Marketing Metrics, Advertising and Pricing Policies
His works have been presented at international conferences including those held by Journal of the Academy of Marketing Science and the ESCP/EAP Marketing Trends Congress.
He is Scientific Director of three post graduate Courses:
Master ADM in Retail Management
Master Horeca Distech in Beverage Distribution Management
Master Confimprese in Ouf of home Chain Management
Temi di ricerca
Research interests:Vertical relationships, pricing and communication policies and their impact on the effectiveness of competition and value distribution.
Teaching topics: Marketing Metrics, Advertising and Pricing Policies
Teaching topics: Marketing Metrics, Advertising and Pricing Policies
Servizio di inserimento e modifica dei dati relativi al curriculum vitae (Max 3000 caratteri) e ai temi di ricerca (Max 1000 caratteri) (limitato al personale docente e ricercatore e al personale tecnico-amministrativo titolare di posizioni organizzative).
In questa unità
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+39 0521 034881
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+39 0521 032243
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+39 0521 032503
