INTERNATIONAL BRANDING AND RETAILING
Students who regularly attend course lectures may use materials made available at the photocopy shop to prepare for the exam. This includes two booklets containing readings and slides.
Other students can prepare for the exam by studying on the textbook
Kotler P., Armstrong G., Wong V., Saunders J. (2008 or later editions), Principles of Marketing/MyMarketingLab European Edition - 5th Edition (or later editions), Financial Times/ Prentice Hall: UK ISBN13: 9780273720645
ISBN10: 0273720643. Chapters: all.