University Logo and Corporate Identity Manual

The University logo is the graphic and visual representation of the identity of the University of Parma.

It must be reproduced in full compliance with the indications contained in the ‘Corporate Identity Manual’ to ensure the graphic coherence and recognisability of the university institution.

The University logo is composed of the graphic/figurative element of the seal (round symbol) with the wording Alma Universitas Studiorum Parmensis and the words ‘UNIVERSITY OF PARMA’.

The main configuration is an epigraph:

For authorisation procedures please refer to the Regulations for the use of the logo of the University of Parma

In particular:

University staff

Teaching and technical-administrative staff do not require authorisation by the Rector when using the logo for normal institutional activities (teaching, research, administrative or communication).

The University's "Corporate Identity Manual" and the logo files are available to staff and can be found in a reserved area of the website, accessible using authentication credentials.

Student thesis

Students (first, second, single-cycle degrees, specialisation schools, PhD courses, professional master programmes) must display the University logo on the cover and title page of their thesis. No authorisation is required.

The logo file (‘Logo to be used for degree theses’) and an excerpt from the ‘Corporate Identity Manual’ containing instructions for its correct use can be found on this page.

Third parties

Third parties, public or private, may apply for free use of the logo in the case of sponsorship, collaboration of any kind with the University, scientific and cultural initiatives and related communication activities in any medium (newspapers, posters, radio/TV, web, etc.).

The following procedure applies to requests for free use:
1.    The applicant should send an e-mail to the Rector (rettore@unipr.it), indicating:

• the reason for requesting authorisation
• an adequate description of the initiative
• subjects proposing the initiative
• any other subjects for which sponsorship, cooperation, etc. is requested
• the context in which the University logo will be reproduced
• the media to be used
• the duration of the use

2.    Once the Rector has given his approval, the University's Office of Institutional Communications and Ceremonies will send the applicant the authorisation, the trademark files and an extract from the Corporate Identity Manual, which contains instructions on how to use the logo correctly.

The normal timeframe for a response is three working days from the Rector's approval of the request.

For requests for use against payment, please refer to the Regulations for the use of the logo of the University of Parma.

The Corporate Identity Manual, which came into force on 1 January 2017, is a internal document for University staff that gives indications for the use of the logo and the basic elements that make up the coordinated image of the University of Parma. It provides a series of examples of the image in the various communication materials, for a correct overall representation of the visual identity of the University.

The Manual can be downloaded from a reserved area of the institutional website, where the digital templates of the logo and the commonly used materials (letterheads, resolutions, etc.) are also available to the University staff.  An extract of the Manual is available for download (for external use and for students' theses) from this page.

• UniPR Logo centered on 2 lines - negativo CMYK
• UniPR Logo centered on 2 lines - positive 1 white
• UniPR Logo centered on 2 lines - positive 1 colour
• UniPR Logo centered on 2 lines - positive CMYK