Project Coordinator: Prof.ssa Eleonora Fiore
Project: 2025-1-IT02-KA131-HED-000321324-10
Blended Intensive Program organized by the University of Parma as part of the Alliance EU GREEN.
As part of the University Alliance EU GREEN, the University of Parma offers students enrolled in one of the Alliance's universities the opportunity to participate in this Blended Intensive Programme, approved by the European Union under the ERASMUS+ Programme 2021/2027.
Co-organizing universities:
Program details:
- Hosting University: University of Parma (IT)
- In-presence period: 03-10/06/2026
- Virtual attendance period: 25/05 - 30/07/2026
- Language of instruction: English - B1
- Awarded ECTS credits: 6
- Number of places available: 20
- Admission requirements: The programme is open to students from the following disciplines and degree programmes: final-year Bachelor’s students (3rd or 4th year), Master’s students, and PhD candidates in Design, Architecture, Communication, or related fields.
Program Description:
The EU GREEN Blended Intensive Programme “Context Design Applied to the Cultural and Natural Heritage of Humanity – UNESCO. Designing the Cultural Heritage of Food” invites students from design, architecture, and communication to explore how shop windows and urban displays can communicate cultural heritage and sustainability. Building on the previous edition in Mérida (Spain), this programme focuses on Parma, a UNESCO Creative City of Gastronomy, as a living laboratory where food culture, craftsmanship, and design innovation intersect. Students will investigate how shop windows, food displays, and local exhibitions can act as micro-museums of taste, telling stories of identity, tradition, and innovation. The programme promotes transdisciplinary collaboration between partner universities — the University of Parma, the University of Évora, the University of Extremadura, and Atlantic Technological University — combining product, visual, and spatial design with architecture and heritage studies. Students will co-create design proposals reinterpreting Italian gastronomy for contemporary audiences.
Through virtual collaboration and on-site activities, participants will design and prototype window installations that reinterpret local food and craft heritage as drivers of cultural regeneration and green transition. Outcomes include co-designed prototypes, visual narratives, and a public urban exhibition in Parma, supporting the dissemination goals of the EU GREEN Alliance.
Key topics
Food as tangible and intangible cultural heritage Display, exhibition, and retail design, Visual communication in local foodscapes, Product and packaging design, Sustainable materials and local production, Food heritage and tourism narratives.
Learning outcomes
Students will analyse cultural heritage as a design context; apply sustainable, transdisciplinary methods; collaborate in international teams; design and prototype heritage-based displays; develop narrative communication strategies; critically reflect on design’s role in the green transition; and curate and disseminate results through exhibitions and digital formats.
Methodology
The programme combines design-based learning, lectures and guided visits, hands-on workshops and design sprints, and a blended format with online preparation, an in-person workshop week, and remote follow-up.